Philip is a personal workout trainer. He runs a medium size gym in his neighborhood. As a personal trainer, Philip helps his clients achieve their fitness goals, including but not limited to weight loss, strength training, toning, or overall health management.
Each client’s fitness level can be extremely different, so Philip may be introducing one client to basic exercises, helping a second one with a weight loss program, and assisting a third in advanced training goals. The challenge Philip faces as a growing business is how to leverage on his skills and experience to gain new clients as well as educate them on the benefits of a healthy lifestyle.
After learning about Philips’ business and conducting extensive research on it, we took the best possible approach that will help Philip realize his dream and connect his clients with his brand.